Privacy and intellectual property have been the subject, as well as the center, of debate for the past few years and these past few months specifically.  Congressman, web-site managers, and casual consumers have all been arguing over what exactly constitutes a sort of....shall we say....stepping over the border of reasonable government interferrence.  Of course many are arguing that the government should not hold any steak in the personal or commercial aspects of the information super-highway.  Regardless, it always helps to know exactly what exactly we can and can't do, if for nothing else just to keep us out of trouble even if what we're allowed to do and not do may sometimes seem less than fair.

This past week, the Obama administration did just that.  In order to streamline the mountains of legal parlance, the president has released statement that included a set of outlined rules and regulations that make up the internet privacy code.  The core ideas being convenience and user protection and awareness.  Part of the privacy code involves an opt-in/out option that ensures any and all monitoring of internet activity will be made aware to the user. 

As I mentioned in a previous news post, advertising companies harvest and mine personal data not necessarily for malicious purposes but simply because they need clientelle and social networks, internet shopping sites, and various other forms of social media are perfect places for this kind of information.  With the new opt-in/out option being implemented, marketers and business officials are speculating that this could potentially harm their customer base, yet others are confident in knowing that as long as there are internet users there will still be plenty of opportunity for advertising and solicitation all across the world.

For more information, please click the source link below:

Source: New York Times

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