We've been hearing about the elusive Apple TV project for a few years now, but we've yet to see any conclusive information regarding the progress or even the intentions of Apple executives.  But one thing is clear, they are currently at the particular stage in their plans that they should be able to make headway very soon.  Of course, for the moment, most of what's going on is being done behind closed doors and we still won't know for sure until they release a statement; however, the word is, Apple executives are discussing their plans with the different cable companies in order to decide on the best method of operation once they hopefully go mainstream.  In the mean time, don't forget to drop in to check on any updates that we discover.

"Apple has been sizing up the world of television for a long time now with very hungry eyes. The company almost never reveals its plans out loud, of course, but if you test the PH level of the rumor pool, it's starting to look a lot like it did about six years ago, just before the first iPhone came along.

At that time, it was widely believed that something called an "iPhone" was on its way, but what that would shape up to be was anyone's guess. And it wasn't just about the design and capabilities of the device, either. To get a product like that going would be a lot more complicated than just building a gadget and putting it on shelves.

Apple had to make deals with the entrenched companies that controlled the networks on which those devices relied -- wireless carriers. Either that or enact some kind of grand strategy  to go it alone and make its own network, which would be an especially risky undertaking."

Source: Tech News World

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