As you probably already know, the iPhone 5 was released to Apple stores and various other retailers and the money should be coming in by the thousands as we speak.  However, it seems that a lot of the relevant info about what people could expect was leaked through different blogs and other news websites.  Others are saying that this is possibly due to the fact that the new CEO of Apple is more generous with what he let's slip than Steve Jobs was.  Not that we know for sure, but that being said, fans got an inside look early on so they would knew what they were in for.

"Apple failed to spring many surprises on the company's fans today.

One of the most security conscious companies in Silicon Valley once protected the content of upcoming media events like they were state secrets. If leaks occurred they were rare and feathers in the caps of the reporters who bagged them.

Today, all sorts of blogs can boast that they scooped the Apple event. Go down the list of Apple's new products or offerings and nearly all leaked out weeks or months ago.

New ear buds, check. A new dock connector, check. The iPhone 5, the marquee product that Apple fans salivate over, check. For months, a steady stream of leaked photos of the iPhone 5, most of which turned out to be accurate, poured out of the gadget blogs.

Like most companies Apple wants to safeguard trade secrets from competitors. But the company has also understood one of the keys to building excitement around product releases is to ratchet up anticipation and create an expectation in consumers that they're going to be wowed by something new."

Source: C|NET

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