AI sneaks into all spheres of human life, and online casinos are no exception. Several Australian online casinos already use AI in some aspects, and numerous sites are preparing to implement it. AI is beneficial for both casinos and players, though still has its pitfalls.
Below we talk about AI in the casino industry and how it makes online casinos more convenient, smarter, and safer.
What is AI?
AI (artificial intelligence) is a type of software that is able to self-educate. AI analyzes big data sets, searches unobvious dependencies, and improves its own code. The abilities of AI are almost limitless. In the near future, casino AI will cut online casinos’ costs by 90% or more and create a personal, safe, and adaptive gambling environment for every player.
These are the main casino tasks that can be or are already being done by AI in the biggest online casinos:
- Face recognition for KYC
- Game and content creation
- Personal offer sections
- Design upgrade
- Marketing optimization
- Casino security
- Client support services
Casino Face Recognition
Face recognition for KYC was probably the first and most widespread reason to implement AI in online casinos. Smart Pokies includes several dozen casinos with KYC AIs. Before AI, support service teams spent huge amounts of time checking the scans of players’ documents. Players had been left waiting for their KYC for up to 2 days. Nowadays, AI verifies users’ identities almost immediately, saving almost 99% of support teams’ time and allowing casinos to manage new user flows of any size without delays.
Game and Content Creation
Despite their many differences, online pokies, cards, tables, and instant games do have things in common. AI is able to generate the code of a new casino game with certain bonuses, symbols, grids, and rules which only need a few improvements by a programmer.
Also, AI can write rough draft texts and generate designs for games, casino sites, and social media, though they must be notably improved by writers and designers. AI is also able to rewrite a pre-prepared text and add the newest keywords to make the site more attractive to search engines.
Personal Offer Sections
Casino AIs track users’ activity on the site. First of all, the tracking data is used for personalized offers for players. Smart Pokies mentions several casinos which have developed individual sections with the best games for certain types of gambler.
This sort of AI analyzes online casino games played by a user and distinguishes their themes and gameplay. Then it finds out playing time, money spent, placed bets, and received winnings. After summing up the results, AI offers a game set that combines the maximum number of preferred features.
Design Upgrade
Another AI tracking purpose is checking design convenience and solving possible problems. In the online casino industry, an average AI counts clicks on game icons, payment buttons, and account settings. Developers use the results to add the most popular games in a separate section, remove unpopular payment methods, or even rebuild site structure to shorten navigation ways. Furthermore, AIs can efficiently find interactive element errors and broken links.
Marketing Optimization
AI can also give tips on how to promote the casino site more efficiently. Advanced AI tracks marketing strategy, SEO optimization, and efficiency of affiliate sites and distinguishes the reasons for their success or failure. AI is fast enough to react to all changes in casino trends and, therefore, does not make players wait for the hottest games. It checks players’ reviews on hundreds of sites and notifies developers about negative and positive opinions.
Casino AI also allows the creation of highly personalized targeted advertising. Casinos may easily offer each player an individual bonus for the best online slots, transactions with their favorite e-wallet, or reward personal wishes and tastes in another way. For players, this means a better user experience, while casinos receive immense flows of hot and active clients for significantly less money.
Casino Security
AI is key to a safer casino site. Malware is very variable and no classic software can detect an unknown virus or phishing program but AI can. Tracking and comparing suspicious activity, AI recognizes malware by its behavior and prevents 99% of possible harm. If real online slots start paying winnings far over their RTP, numerous accounts simultaneously withdraw the same amounts, or one account spins 10 games at once, AI notices it and discloses the presence of malware in minutes
AI can recognize players’ fraudulent actions and messages and block cheating in games, including one with other, fraudulent AIs. In particular, AI is a good solution for searching for fake, double, and hacked accounts. The software studies players’ behavior without disclosing their identities and notifies the administration if it changes drastically.
Casino Support with AI
Advanced chatbot with AI is a must-have for the best online casino sites in Australia. By communicating with players, the chatbot studies frequent and easy cases. Meanwhile, support teams may focus on solving the most complicated and rare issues. A high-quality chatbot understands requests by individual users as well as support staff and gives the best answers for each player.
AI is a promising option for phone calls, too. Most casinos refuse support via phone because it needs huge teams and multichannel lines. A single AI with voice recognition may replace them all and serve any casino player who wishes assistance by phone.
AI for Casino Players
Some players also use AI for casino games. In most cases, this software tracks the game results to predict future rounds. It is absolutely legit and indirectly allowed on the best casino sites. However, it is useless.
The results of fair games do not have dependencies and AI cannot evaluate their probabilities. Even regular random number generators are unbreakable, and modern quantum RNGs are too hard for quantum calculations. However, if a player’s AI successfully predicts the next rounds, the game may be freely marked as cheating.
Casino AI Risks
Even the most advanced AIs in the best casinos are not ready to replace human developers in everything. AIs still need developers’, designers’, copywriters’, and admins’ control. AI may make these mistakes:
- Develop a game too hard to win or lose
- Generate an empty description without relevant and useful information
- Create a truly scary banner or design
- Ban an unexperienced player for chaotic actions
- Advise irrelevant things
- Increase marketing budgets instead of cost saving
Illegal AI in Casinos
Contrary to the improvement and widening of user experience by top casinos, unfair gambling sites may use AIs in numerous illegal ways, such as to:
- Create self-developing games that analyze players’ strategies and beat them instead of being random
- Track players’ activity to offer outside advertising or sell data to other companies
- Lead users to phishing pages to steal bank data
- Generate numerous fake reviews on the profile sites and social networks
- Attack real reviewers with bot armies
- Imitate users’ activity and create misleading SEO to deceive search engines
Recommendation
AI is a powerful tool that can raise a regular online casino to the VIP level, offer a personalised game set, improve sites, and catch fraudsters before they commit fraud. However, AIs increase the risk of losing in an unfair game and of causing data leaks. Play on Smart Pokies trusted online casino sites only, and their AIs will only benefit you.
