GAMEMAX recently unveiled and announced their new brand identity during a press event held on 4th March 2025. Who is GAMEMAX? For those who haven’t heard of GAMEMAX, the company was founded in 2013, and produces gaming hardware that offers the best gaming experience through high-performance and good-quality products.
We got the chance to speak to GAMEMAX about their recent announcement and here’s what they had to say…
Media Interview with Funky Kit
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FUNKY KIT: Why did GameMax choose to rebrand itself? GAMEMAX: Our rebranding marks a pivotal moment in GAMEMAX’s evolution. Although we began as an OEM brand— primarily focused on manufacturing—our goal now is to move beyond that stereotype by delivering products that excel in both quality and design. We’ve assembled a fresh team of forward-thinking professionals who are passionate about innovation, aesthetics, and performance. From advanced engineering to a bold new design identity, everything we do reflects our commitment to creating next-generation products that stand out for their reliability, style, and user-centric features.
FUNKY KIT: What makes GameMax unique and different to other brands? GAMEMAX: GAMEMAX’s long history as an OEM gives us a rock-solid manufacturing foundation. Now, we’re combining that expertise with a fresh design identity, user-centric features, and uncompromising quality. This unique blend enables us to deliver products that are both functionally robust and visually striking, crafted with high-end materials—all at a friendly price. This is what truly sets GAMEMAX apart.
FUNKY KIT: What type of products does GameMax offer? GAMEMAX: GAMEMAX excels in cases, cooling, and power supplies—our core strengths. We also offer peripherals, monitors, furniture, and accessories, and we’re continually expanding our lineup to meet evolving needs.
FUNKY KIT: Which countries will GameMax be available? GAMEMAX: GAMEMAX products are already available in key markets worldwide, and we’re continually exploring new regions for expansion. Our goal this year is to significantly broaden our global reach, ensuring gamers and creators everywhere can experience GAMEMAX’s next-generation quality and design. For more detailed selling information, please visit our website.
FUNKY KIT: How important are Streamers, Gamers and Content Creators for GameMax? GAMEMAX: Streamers, gamers, and content creators are the heartbeat of GAMEMAX. Our innovation and design are inspired by their creativity and passion. Simply put, there’s no GAMEMAX without them. This concludes the interview … |
The Rebrand
The new rebrand aims to deliver a whole new product lineup, crafted with advanced technology, sleek aesthetics, and a focus on sustainability. Each product is designed by combining cutting-edge performance with eco-friendly materials and processes to empower gamers, creators, and PC enthusiasts worldwide.
During the press event, GAMEMAX also announced their Project SIMBA. It’s a global initiative for inviting content creators from around the world to collaborate directly with the brand. It allows content creators to show off their creativity while enjoying exclusive GAMEMAX gear and support. Project SIMBA also offers exclusive engagement opportunities from event appearances to brand collaborations. This will help to create a vibrant community where creators can learn from each other, shape future product designs through feedback, and celebrate their shared passion for gaming.
New Product Lineup
Here are the high-lights and overview of their new products which were announced at their launch event. Release dates to be confirmed.
GAMEMAX N90 Chassis
To celebrate the rebrand, GAMEMAX announced several new products including their latest N90 chassis which is currently in its prototype phase. It’s designed for gamers and features a curved glass with a 270 degrees panoramic view. It retains their innovative top-and-bottom compartment structure with a quick-release design, as well as a rotating cable management panel for a clean and tidy look. The N90 can support a 360mm radiator at the top, 240mm at the front (or top) and 120mm at the rear. It comes with 6 x 120mm ARGB fans included, and can support up to 9 cooling fans in total. The chassis also come with ventilation holes featuring GAMEMAX’s signature claw-shaped design to enhance cooling performance.
The N90 supports GPUs up to 415mm in length, and allows vertical GPU mounting using the optional GPU support bracket and PCIE 4.0 riser cable. For storage, the N90 allows you to install up to 2 x 3.5″ hard drives and 2 x 2.5″ SSDs. And lastly, you can additionally install an optional LED screen to display personalised content or system data to monitor your PC’s health.
GAMEMAX BLADE CONCEPT
The Blade Concept is an unique open-frame chassis that’s built with a unique zero-fan structure and crafted from CNC precision-machined metal. The chassis is extremely spacious and allows you to fully display all your hardware in all its glory, with literally no noise operation for silent gaming or work. Each blade on the chassis features powerful RGB lighting that accentuates its sharp and sleek design. The Blade Concept includes a PCIE 4.0 riser cable for vertical GPU mounting, and supports 360mm radiators for AIO and liquid cooling.
The Blade Concept presents the ultimate fusion of industrail aesthetics and gaming artistry with its cutting-edge design and performance.
GAMEMAX TORNADO T12 ARGB
A high performance cooling fan featuring a striking and unique claw mark design with 16 vibrant ARGB LEDs. It comes with a premium Nano-Tech embossed logo and combines great aesthetics and durability. Built for high-performance, the TORNADO T12 offers PWM-controlled fan speeds of up to 1,600 rpm delivering an airflow up to 60 CFM. The fans feature hydraulic bearings and friction-absorbing rubber to ensure silent operation and longevity. It’s available in both standard and reversed airflow versions allowing you the flexibility to get the optimal cooling performance in any configuration.
GAMEMAX LION CORE
Engineered for gamers and content creators alike, the Lion Core series is a fully modular PSU that supports the latest PCIE 5.1 and ATX 3.1 standards, and comes with a native 12V-2×6 connector for GeForce RTX 40/50 series graphics cards.
It comes with 80Plus and Cybernetics certifications and uses matrix-arranged solid capacitors to deliver clean and stable power with low ripple noise. Equipped with a 13.5cm low-RPM turbo axial fan with 0dB intelligent temperature control, the Lion Core PSU delivers whisper quiet operation even at full load. It also comes with a unique RGB lighting that reacts to the PSU’s load so that you can monitor your system’s health.
And lastly, the Lion core PSU will be available in 1200W and 1000W models, and comes with an industry-first, life time warranty for complete peace-of-mind.
We wish GAMEMAX every success and we look forward to some amazing products in the coming months. You can watch the video of their launch event here …
One more thing … GAMEMAX is giving away two BLADE CONCEPT cases as part of their launch event. The winners will be announced on their FaceBook page. So make sure to follow them to find out if you’re a winner!
You can follow GAMEMAX on YouTube, and TikTok.
