We’ve just posted our latest podcast. This is Our Podcast Show: Special Episode –Why Did Thermaltake Build a Bike Store?. Go check out the podcast and remember to subscribe: https://bit.ly/3NFvWq8 
On Our Podcast Show, we finally find the answer to why Thermaltake’s CEO, Kenny Lin, decided to open a bike shop in Taiwan. For most people following the computer industry, Thermaltake is well known for computer hardware and PC building. But no one in their wildest dreams would have seen opening up a flagship bike store in the tech hub of Asia as part of the business plan.
However, Taiwan is also the bicycle innovation centre of the world, home to Giant Bicycles, who also supply contract manufacturing to the biggest names in the sport, such as TREK, Specialized, Santa Cruz and others. So, how will Kenny Lin, a tech CEO, enter this space and thrive?
Highlights
- 00:00 – Introduction – Kenny Lin, CEO of Thermaltake and a little background on the company.
- 01:00 – How big is the biking industry in Taiwan? And who are the players?
- 02:12 – Kenny explains why Thermaltake entered the bike industry
- 03:44 – How will Thermaltake navigate the bike industry?
- 04:46 – How Kenny’s love for vintage bicycles landed his first deal.
- 05:26 – Why did Kenny get into the bicycle business?
- 06:13 – How did Kenny’s IT knowledge help with his bike business?
- 07:52 – What is Kenny doing to Level-Up in the bike industry?
- 08:59 – Why did Kenny launch the Thermaltake eSport cycling tournament?
- 10:36 – What is the Thermaltake Cycledesk? And why was it created?
- 11:25 – How will Thermaltake provide solutions for indoor virtual Triathlon and other cycle esports?
- 11:58 – Why it all makes sense for Thermaltake to enter the bike industry.
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