Although many marketing heads as well as social media agency directors may have augmented reality ideas somewhere in the back of their minds, there are so many benefits that new technology can bring about. A concept that is lost on many people is the one of augmented reality, it´s appeal however is there for all to see.
The Hero move from Sweden is perhaps one of the first successful examples of said marketing techniques, they take the image of the user and use them to portray within a video that they are a hero. Since then other example of this have surfaced, the one the brought about this post is the new campaign from Sky Sports, “Your Team Your Dream”, which led me on a journey full of fantasy of becoming a professional football player that is world renowned. I know you are probably thinking that this is not something that is seen every day.
That being said, here are some examples of what can be achieved and brought to an overall marketing campaign with the use of augmented reality applications:
- At The Moment It Is Different and Unique
As more become created and used, the novelty of the application in time will wear off, however, at the moment it is the brands responsibility to really get all that they can out of this innovative technology and take it past its infancy. The possibilities associated with augmented reality are barely being discovered, there will likely be new developments that will provide even further exposure. This blog post from Capita IT Professional services is interesting.
- Personalisation
The concept of being able to upload your media helps to create a piece of media that is highly personalized for the user. It is something that they can specifically relate to, this is far more likely to be engaging than a standard image or video.
- Virality
The user’s desire to share their creations with other extended networks is most definitely enhanced by the novelty factor mentioned earlier, being as the content is personalized means that it will only add to that factor.
- Content
It is most probable that the average user would not have the skills of expertise to create videos that are very complex, however, with augmented reality apps users are able to create content that is high quality, the kind of stuff that without augmented reality, they would never be able to create it themselves.
- A Viral Loop Is Maintained With Interactivity
Not only is the content created by augmented reality applications high quality, in many cases it is also fun. When sharing such content, the element of surprised that is achieved can allow for users viewing it to highly entertained. This stimulates them to come up with their personal version that will once again be shared, hence the viral loop is completed.
