The video game industry is now worth somewhere north of $116 billion, with more than 1.5 billion people across the world playing video games. They are also increasingly download-only – both on mobile and console. This is producing a wealth of data, which is being used to refine games from development through to marketing, heralding a revolution in the industry and speaking of wealth you can get Jackpot Capital Casino $100 free chip on every new signup. The main reason for the explosion of the gaming industry is Big Data. It is used in many industries for a few years now but now is a time when people are actually understanding its capabilities for optimization and monetization. They are putting big data to use in order to make them fruitful. Here are the top ways this data is being used to upend the gaming industry:
Game Design
In game design, big data highlights the importance of giving users what they want. In order to do so, they use behavioural data for updating game rendering to what works well for the user in terms of challenges. However, they make sure that user is not getting frustrated with the updated version as it will only decrease the game popularity. For example, Zynga’s most famous for social games like Farmville, used smart data to better understand the importance of giving users what they want. They recorded and monitored user behaviour to see how well their games were being played and used those observations to tweak and improve game play.
Personalized Ads
A consumer’s digital footprint today is increasingly valuable in this personalized era of marketing and advertising. There is such a vast amount of information from every interaction. With the help of Big Data, it is possible for the gaming companies to develop compelling promotion messages that ultimately save money and increase efficiency by targeting the right people with the right product. This is essential when you see that the data is being collected and it will make your game invasive. However, gaming sector is data mining through these factors to make it more attractive for a user to appreciate the game.
Freemium
The “Freemium” model dominates mobile games. From Candy Crush Saga to Clash of Clans, “freemium” games and their in-app purchases. But they aren’t limited to mobile. Today, many of the most popular computer games are freemium games as well. Freemium, or free-to-play, is a business model that lets people use games, software, media or web services free of charge, but there is a premium charged for additional features. Players don’t spend cash immediately, but rather through small transactions to enhance their experience or give them a leg up on other players. The game logistics used in freemium games are designed to motivate the players to make in-game purchases and as a result, keep users playing for longer. Using big data in the freemium stage allows game developers to accurately predict, measure, and track player behaviour to optimize the experience, increasing the likelihood users converting to a paid model.
