Bonuses That Work Well for eReaders
Focusing on eBook sales for eReaders is a great business opportunity, regardless of your niche. People enjoy reading on eReaders because it offers a more streamlined and intuitive reading experience, even if they prefer the feel of a hard copy book. However, the eBook market has been flooded lately. If you want to stand out from the crowd, you have to increase your marketing steps. One thing that works well is offering bonuses, but to make them more likely to be the kind that your customers want, you must make sure that they work well with eReaders. Here are some of the best options you can use.
White Papers
White papers are one of the hottest forms of content marketing right now, and they are also quite valuable for readers. Sometimes they are formatted as eBooks, but most of the time they are simply uploaded in .epub or .pdf files. However, it’s their content that sets them apart. They are highly sophisticated documents that provide objective research and demonstrate the validity of the premises claimed. They rely on hard science. While some white papers can be exceptionally long, the majority of the modern white papers are between 5 and 15 pages, including references. Generally, this bonus will be the most effective if it is being used to corroborate the subject matter or research found in your eBook. Do not choose an unusual format for the white paper as this will make it difficult for the eReader to upload it.
Checklists
If you’re offering a self help eBook or something like that, then you can easily add a checklist bonus. The checklist or checklists should be in the same format as an eBook, but they should include easy-to-follow points for your readers to use. You could always put this into the eBook itself, but it will be more effective as a separate bonus. These may be only a few pages in length. Make sure that the checklist is well developed and easy to print. A number of eReaders and eReader apps will soon be coming with cloud printing options, allowing the readers to print directly from their eBook reader. But even if their device does not have this, the easy to read checklist format makes it more likely that your readers will appreciate the bonus and use it.
When you’re trying to make your eBooks stand out, one of the easiest ways to accomplish this is to offer a bonus. Readers like bonuses, but you will have to make sure that that bonus is one that they will actually want. Ideally, this means that the bonus should be something that they can use on their eReaders. White papers and checklists are two of the easiest bonuses that you can offer. They provide great value, and they also increase the perceived value of your eBook. Just make sure that you package them appropriately so that they can be accessed on eReaders. Otherwise, you’ll be getting more complaints than positive feedback.
