SEATTLE (PAX Prime 2015) –Razer, a world leader in connected devices and software for gamers, today announced the launch of its Razer Nabu smartband. A two-and-half minute zombie survival guide commercial produced by Razer will inaugurate a marketing campaign that highlights the benefits of “living smarter” with Nabu.
Interested parties may check out the “Five Rules of Zombie Survival” spot at http://rzr.to/nabu-ad
“When we originally announced the Razer Nabu at CES 2014, we received a ton of feedback on features that users enjoyed and aspects that needed improvement,” says Min-Liang Tan, Razer co-founder and CEO. “We re-designed the Razer Nabu with that feedback, including a change in the placement of the button for a more intuitive user experience. The zombie video we’ve made is a fun way for us to commemorate the re-launch of one of our most anticipated products with the fans who helped make it a reality.”
Razer will celebrate its next generation of wearable products at PAX Prime in Seattle this weekend by giving away 2,000 exclusive PAX Blue Nabu X smartbands to gamers at the expo.
Both Nabu and Nabu X will receive major updates through a new companion app that will be compatible with both devices. The new companion app comes with a vibrant UI for a clearer, more motivating picture of the user’s daily activity, as well as advanced auto-sleep tracking algorithms, amongst other new features. Current Nabu X users can download the beta version of the companion app at www.razerzone.com/nabu-x from today.
A unique band-to-band communication technology is built into the Razer Nabu. Users will be able to display fitness tracking and smartphone notifications directly on their wrist via a discreet OLED screen. To find out more about the Razer Nabu, please visit www.razerzone.com/nabu.
PRICE: $99.99
AVAILABILITY:
Pre-order – Opens Sept 15th
Shipping – October 2015
PRODUCT FEATURES:
Compatible with: iOS devices – iPhone 5, 5S, 5C, 6 and Android 4.3-and-up devices
Lithium-polymer battery with up to 6 days life
Splashproof
Display and sensors:
OLED 128×16 single color
3-axis accelerometer
Cylindrical vibration motor
Software:
Pairing via Bluetooth Low Energy
Nabu companion app downloadable on Google Play Store and Apple iTunes
PRODUCT IMAGES:
Nabu
For digital screens (websites, mobile, and social media):
For print (magazines, posters, brochures):
Razer Nabu [Green] black background.TIFF
Razer Nabu [Green] white background.TIFF
Video: http://rzr.to/nabu-ad
Nabu X PAX Blue Edition
For digital screens (websites, mobile, and social media):
Razer Nabu X PAX Blue Edition.png
For print (magazines, posters, brochures):
Razer Nabu X PAX Blue Edition black background.TIFF
Razer Nabu X PAX Blue Edition white background.TIFF
Source: Razer
