Berlin, August 27, 2014 – Every year, IFA – the world’s leading CE show, provides perspectives on the newest consumer electronics technologies, game-changing trends and the latest insights on market development. The future of the audio market will be the focus of one of the IFA International Keynotes this year. Sennheiser’s CEOs Daniel and Andreas Sennheiser will talk about ”Shaping the Future of Audio“ and offer views on what it takes to stay ahead. Sennheiser’s IFA booth will be all about innovation too, as the audio specialist showcases the newest member of its successful and expanding MOMENTUM family, as well as an all-new lifestyle headphone range and their new CX earphone series. At the booth, visitors will also have the opportunity to try out “Mogees”, an innovative device which transforms any touchable object into a unique musical instrument.
At the annual IFA International Keynotes, representatives of the industry’s leading companies provide an overview of the latest developments in the consumer electronics and home appliances market. This year, joint CEOs Daniel and Dr. Andreas Sennheiser will offer unique insights into a company that continues to reinvent itself to let a culture of innovation flourish.
Sennheiser’s achievements in the high-end audio sector with iconic products such as the HD 800 and IE 800 as well as its continual advancements in the field of wireless audio solutions demonstrate the company’s continued ability to lead through innovation. Yet this is no longer enough: today it is necessary to combine technical achievement with products that thrill and excite, tapping into as yet unrecognised desires. This keynote reveals how the family-run company continues to look forward, anticipating what consumers want, while redefining what is possible. The event will take place on Saturday, 6 September 2014 at 2 p.m. on the IFA International Keynote Stage at CityCube Berlin in hall A4/A5.
Innovative New Products at the Sennheiser Booth
The Sennheiser booth in hall 1.2, booth 202 will also be about innovative new products that perfectly meet the needs of specific target groups. Focusing on the evolution of Sennheiser’s lifestyle headphones, the audio specialist will unveil the newest member of its successful and expanding MOMENTUM family, as well as an exciting new headphone range. Visitors will also get the chance to try Sennheiser’s new CX earphone series which was first introduced to the press during the IFA Innovations Media Briefings in July.
An all-new acoustic design built around Sennheiser’s proprietary driver technology ensures that the CX 1.00, CX 2.00, CX 3.00 and CX 5.00 deliver excellent clarity across the frequency range. “As IFA is the world’s leading fair for consumer electronics, it provides an ideal opportunity for us to introduce the innovative new products that will let Sennheiser continue to deliver outstanding sound experiences to our customers and distribution partners,” said Daniel Sennheiser.
This spirit of innovation is also embodied by Mogees, a brand-new device which will be showcased at Sennheiser’s IFA booth. Invented by Bruno Zamborlin, an ambassador of Sennheiser’s social video project ‘What’s your MOMENTUM?’, Mogees transforms any touchable object into a unique, powerful musical instrument. The system is a combination of a vibration sensor and a mobile app that detects and analyses the acoustic properties of physical objects and modifies them so as to make musical. Conor Barry, Event Producer at Mogees, will be presenting the device at the Sennheiser IFA booth from September 5th to September 9th, inviting visitors to make music with everyday objects.
Source: Sennheiser
