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Electronic Arts Replaces FIFA Branding for EA Sports FC Starting in 2023

I want to start by thanking this incredible community of more than 150 million fans for helping build the world’s biggest football entertainment platform – EA SPORTS FIFA.

After nearly 30 years of creating genre-defining interactive football experiences, we will soon begin an exciting new era.

Next year, EA SPORTS FC will become the future of football from EA SPORTS. Alongside our 300+ license partners across the sport, we’re ready to take global football experiences to new heights, on behalf of all football fans around the world.

Everything you love about our games will be part of EA SPORTS FC – the same great experiences, modes, leagues, tournaments, clubs and athletes will be there. Ultimate Team, Career Mode, Pro Clubs and VOLTA Football will all be there. Our unique licensing portfolio of more than 19,000+ players, 700+ teams, 100+ stadiums and 30 leagues that we’ve continued to invest in for decades will still be there, uniquely in EA SPORTS FC. That includes exclusive partnerships with the Premier League, La Liga, Bundesliga, Serie A, the MLS – and more to come.

This new independent platform will bring fresh opportunity – to innovate, create and evolve. This is much more than just a change of symbol – as EA SPORTS, we’re committed to ensuring EA SPORTS FC is a symbol of change. We’re dedicated to meaningfully reinvesting in the sport, and we’re excited to work with a large and increasing number of partners to expand to new authentic experiences that bring joy, inclusivity and immersion to a global community of fans. I look forward to sharing more detail on these plans in the coming months.

EA SPORTS FC will allow us to realize this future and much more…but not before we deliver our most expansive game ever with our current naming rights partner, FIFA, for one more year. We are committed to ensuring the next FIFA is our best ever, with more features, game modes, World Cup content, clubs, leagues, competitions, and players than any FIFA title before.

We’re incredibly excited to build the future of global football with all of you, and will be happy to share more info on EA SPORTS FC in Summer 2023. The future of the sport is very big and bright, and football fandom is reaching across every corner of the world. Global football has been part of EA SPORTS for nearly thirty years – and today, we’re ensuring that it will be for decades to come.

We exist to create the future of football fandom – whether virtual or real, digital or physical, it’s all football. Thank you for your continued support.

Partner Quotes:

Premier League
“EA SPORTS is a long-term and valued partner of the Premier League, and we look forward to continuing to work together in the new era of EA SPORTS FC.” -Richard Masters, Premier League Chief Executive

LaLiga
“EA SPORTS represents the pinnacle of interactive football experiences today and for the future, and we’re honored to continue working with them, as we have for more than 20 years,” said Javier Tebas, President of LaLiga. “We are committed to partnering with EA SPORTS FC to provide an innovative and authentic experience and to grow the love of football together, around the world and for years to come.”

Bundesliga
“We have an outstanding partnership with EA” said Bundesliga CEO Donata Hopfen. “EA SPORTS is an established and valuable part of the football world, and we’re excited about everything that is to come as a result of our innovative partnership. We look forward to seeing Bundesliga and Bundesliga 2 incorporated into EA SPORTS FC.”

UEFA
“With a shared commitment to serve football fans around the world, we look forward to our continued partnership with EA SPORTS FC to provide players with authentic in-game experiences featuring the club competitions they love.” – Guy-Laurent Epstein, Director of Marketing, UEFA

CONMEBOL
“Connecting football fans to their favorite clubs, players, competitions, and fellow fans through digital experiences is paramount to the future of football fandom, and we are delighted to partner with EA SPORTS FC to provide these immersive experiences to fans across the world” – Juan Emilio Roa, Marketing and Commercial Director, CONMEBOL

NIKE
“We are excited to continue and expand our long partnership with EA Sports as we serve athletes at the intersection of sport, gaming, and culture” said DJ van Hameren, EVP & CMO, NIKE Inc. “Our partnership with EA SPORTS FC will authentically grow the ways our communities can play and engage with sport.”

Source: Electronic Arts

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