Hong Kong, China – 4th March 2025 – GAMEMAX is thrilled to announce the next chapter in its journey with the unveiling of its new brand identity and latest lineup of innovative products, crafted with fresh designs and sustainable materials, heralding a bold new era for PC gaming.
A New Era: The Rebirth of the Lion
GAMEMAX proudly unveils a bold new green lion logo, symbolizing the brand’s renewed commitment to innovation, sustainability, and community-driven growth. This bold rebrand represents more than just a visual change—it’s a reassertion of GAMEMAX’s dedication to pushing boundaries in both design and performance while meeting the demands of a rapidly evolving gaming world.
“The rebirth of our lion logo signifies a transformation. It’s a commitment to delivering not just high-performance products but ones that embody sustainable practices and a deeper connection with our global community,” said Brant Chen, CEO of GAMEMAX.
Next-Generation Products: Performance Meets Sustainability
At the heart of this transformation is GAMEMAX’s new product lineup, crafted with advanced technology, sleek aesthetics, and a focus on sustainability. Each item is designed by combining cutting-edge performance with eco-friendly materials and processes to empower gamers, creators, and PC enthusiasts worldwide.
“Our new product range embodies GAMEMAX’s vision of pushing boundaries in design, sustainability, and performance. We’re creating gear that doesn’t just look stunning and perform exceptionally, but also helps preserve the gaming ecosystem for future generations,” said Chen.
Each item in the lineup incorporates responsible manufacturing methods, creating a lighter environmental footprint without compromising on performance, quality, or aesthetics.
Project SIMBA: A Call to Creators Worldwide
With the new products and rebrand, GAMEMAX is proud to announce Project SIMBA, an initiative inviting content creators from around the world to collaborate directly with the brand.
Project SIMBA is a global initiative inviting aspiring and established content creators to collaborate with GAMEMAX, receiving top-tier products and sharing their talents in return. By joining, participants can spotlight their creativity while enjoying exclusive gear and meaningful support, forming a genuine partnership. In addition, Project SIMBA offers exclusive engagement opportunities—ranging from event appearances to brand collaborations—and fosters a vibrant community where creators can learn from each other, shape future product designs through feedback, and celebrate their shared passion for gaming.
“Roar to the Future” Event – March 4th
GAMEMAX invites media, content creators, and partners to join them for the official unveiling at the “Roar to the Future” event on March 4th, 2025. Attendees will experience the full range of new products and immerse themselves in the brand’s reimagined identity.
Highlights include:
- An exclusive first look at GAMEMAX’s next-generation products
- A deep dive into the brand’s refreshed identity through an immersive virtual showcase
- Opportunities to connect with fellow gamers, creators, and the GAMEMAX leadership team
For more information about the new products, rebrand, Project SIMBA, or “Roar to the Future” event details, please visit https://gamemaxpc.com/ or contact:
- Silver Zhang
- Zack Chang
About GAMEMAX
GAMEMAX is committed to redefining the PC experience through innovative products, sustainable practices, and a vibrant community of gamers and creators worldwide. Leveraging cutting-edge technology and a refreshed brand identity, GAMEMAX strives to empower every user with the tools to push the limits of gaming and beyond.
