When it comes to motherboards, ASUS has always been in a leading position in terms of sales, but recently they seem to have lost its leading edge in the Japanese market. According to the latest BCN ranking report, ASRock over took the dominance of ASUS in motherboards for the first time in ten years.
The BCN ranking is based on a sales database compiled from the actual sales data of major retailers and online DIY stores, which together account for 40% of the Japanese PC market. According to the report, ASUS has been the top brand in the Japanese motherboard market for many years, but the times have changed.
The report shows that from April 2011 to February 2021, ASUS has been at the top of the list. It once had a market share of nearly 50% for motherboards, but has gradually declined since then. Since mid-2019, ASRock’s market share has steadily increased to an average of 30%, and even shrunk to 2.6% in 2019. But in February 2021, the gap between ASUS and ASRock motherboards was only 1%, with ASRock’s market share rising to 37.9% last month, exceeding 3.7%.
This means that ASRock has beaten ASUS in the entire motherboard market for the first time in the past ten years. Perhaps it is because ASUS products are generally priced higher than similar products of other brands, and ASRock now offers higher-quality, more feature-rich motherboards at a more attractive price. Compared with ASUS, it can also provide better functions at a lower price.
Translated from Xfastest (Chinese)
