If you haven’t heard of Hasselblad, then go do some research. Hasselblad is a Swedish manufacturer of medium format cameras, photographic equipment, best known for its classic analog medium format cameras that used a waist level viewfinder. In other words these cameras are EXPENSIVE. Anyway, they’ve now teamed-up with OnePlus and soon, we’ll be seeing Hasselblad-tuned cameras on their phones!
Taken from Engadget … OnePlus will unveil its latest flagship smartphones — the OnePlus 9 5G series — during a streaming launch event at 9 AM Eastern on March 23rd. And when those phones make their debut, they’ll pack cameras tuned by 180-year-old Swedish camera maker Hasselblad.
“With OnePlus’ top-of-the-line hardware and computational photography and Hasselblad’s rich aesthetic knowledge in traditional photography, I am confident that the OnePlus 9 Series will be a major leap forward in our ability to deliver a premium, flagship camera,” said OnePlus CEO Pete Lau in a press release.
Word of the partnership won’t come as much surprise to the company’s fans: leaked images of an unreleased OnePlus device sporting Hasselblad branding have been circulating for weeks. And more recently, OnePlus has shared a number of space-themed teasers that obliquely reference the deal. (Hasselblad has supplied NASA with cameras for use in space for decades, including the venerable Hasselblad 500ELs that landed on the moon with Neil Armstrong and Buzz Aldrin.) But what does this deal actually mean for the OnePlus camera experience?
To start, the OnePlus 9 series should benefit from “advanced color calibration” jointly developed by the two companies. Long story short, users should expect more accurate, natural-looking colors in photos taken with the OnePlus 9 Pro and beyond. And since Hasselblad deals almost exclusively in pro-grade, medium-format cameras, it’s perhaps natural that special attention was paid to the OnePlus 9 series’ Pro mode. In addition to typical features like direct control over ISO, focus, exposure time, and more, the Hasselblad Pro mode also lets users shoot photos as 12-bit RAW files and work with an editing interface inspired by Hasselblad’s own Phocus image processing app. Meanwhile, on the video front, OnePlus says its Hasselblad-branded cameras will offer “improved” HDR video recording, plus support for 4K 120FPS and 8K 30FPS recording.
Source: Engadget
