In celebration of the Rio 2016 Olympic Games, Samsung Electronics, Worldwide Olympic Partner in the Wireless Communications Equipment category, today unveiled the Galaxy S7 edge Olympic Games Limited Edition in Sao Paulo, Brazil. Samsung also announced the Rio 2016 app and on-the ground activations throughout Brazil to mark the official launch of Samsung’s global Rio 2016 Olympic Games campaign.
In collaboration with the International Olympic Committee (IOC), Samsung will deliver 12,500 Galaxy S7 edge Olympic Games Limited Edition and Gear IconX to all Rio 2016 Olympians, helping them to enhance their experiences in Rio and communicate with family and friends around the world more conveniently.
For the first time ever, the Rio 2016-inspired device incorporates an Olympic Games design embedded into the phone itself, featuring a custom colorway pattern including the five official colors of the Olympic Rings. The colors of the Olympic Rings will also be prominent in the phone’s user interface in the home and lock screens as well as the message, dial and contact screens and notification bar. Pre-loaded Rio 2016 Olympic Games themed wallpapers will also be available. Athletes will also receive Samsung’s newest smartphone accessory, the Gear IconX cord-free earbuds, which offer a new fitness experience with an in-ear heart rate monitor and standalone music player. When paired with smartphones, they can track fitness updates through the S Health app.
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