Sony A7 III Camera Now Has 4K Video Recording

Mmmm… very tempting! 

Following the recently refreshed A7R III, tonight Sony announced its “basic” model update with the A7 III mirrorless camera. This time around it’s packing a 24.2 MP sensor, 4K HDR video capability and what Sony says is the longest rated battery life of any mirrorless camera thanks to its Z series battery. It will cost $2,000 for the body alone when it goes on sale in the US this April, or as a kit with a FE 28‑70 mm F3.5‑5.6 lens for $2,200.

That’s a bit pricier than the A7 II was when it was introduced in 2014, but the list of improvements justifying it is long. The BIONZ-X processor is 1.8 times faster than its predecessor’s chip, and the camera has pulled in a 693-point autofocus system from Sony’s A9 model.

Source: Sony (1), (2) via Engadget