Razer is apparently looking towards raising some more liquidity towards its coffers. Remember that Razer is the company that recently acquired certification-experts THX. Even though having a THX certification today doesn’t have the same weight as it did some years ago, Razer as started taking the first steps towards integration of the certification with its products, in a bid to have yet another selling badge to appeal to customers. These $600m are being destined to future growth (particularly in Asian markets), as well as an attempt to “Broaden the appeal of [Razer’s] brand; (…) continue to introduce innovative, category-defining experiences; and deepen global market penetration.”
Razer’s recent financial filings indicate Razer operated at a $20m profit in 2012-2013, but ran a loss of ~$70m in 2015-2016 because of multiple acquisitions as well as a tripling in R&D activities. These increased spendings weren’t accompanied by an equivalent increase in revenue, however, hence why 2015-2016 ended up in the red. This doesn’t mean the company is in bad shape, though: it’s just that R&D, as well as an increasing presence in physical stores, all take up money in the short term, while arguably having more effects in the long term.
Source: Techpowerup
